12.45: Sky isn't worried about a new iPad - instead, it's all about preparing for a new iPad HD screen.
14:15: A hacker from the Cronic Dev Team reckons the iPad 3 / iPad HD will pack 1GB of RAM.
16:00: Two hours to go until the big unveil. The online Apple Store is down in preparation and our man on the ground is preparing to head out to the conference. Are you ready?
16:10: Fresh rumours point towards the iPad Touch name - uninspiring that's for sure. Apparently Apple Stores are getting 4G installed ready for a LTE toting iPad.
16:30: We've just waved Patrick off, who is now on his way to the Apple press conference (London location). It's getting closer...
17:00: T-minus 1 hour. It's so close we can smell it - and it smells gooooood
17:30: We're almost ready to rumble and in 30 minutes time we will discover what all the fuss is about. What's your money on? iPad 3? iPad HD? or something else?
17:42: Patrick is in his seat and ready for some iPad 3 / iPad HD awesomeness.
17:50: 10 minutes to go - could Apple be about to throw us a massive curve ball or are we going to see what has already been rumoured?
18:00: Wooooo we're away. Tim Cook is talking about the post-PC era. Apple is lucky to have the devices it has, he says.
18:02: "Things that make a post PC company are the things that Apple has been about for many years." says Cook
18:03: We're on the Apple stores at the moment. Amsterdam store is being bigged up by Cook. Laugh about the size of the queue.
18:05: Grand Central Station store is "jawdropping" says Cook. "It's a perfect place for a commuter." Yep, a station.
Video of Apple store in GCS. Crowd scene. Imagine Zulu in a station, with less Zulus and no Michael Caine.
18:06: 315 million iOS devices sold. 62m last quarter. We're on to Siri and apps - the 25 billionth was in China.
18:10: iCloud to support movies. 1080p HD - is that a hint? New Apple TV has been announced.
18.11: We're being given a demo of new Apple TV; and the iCloud loveliness. Photostream is
18.15: Apple TV will debut next week - presumably in the US.
18.16: We're on to iPad. 15.5 million iPads sold in last quarter alone. "When we set out to create the iPad we set out to create not only a new product but a new category."
18.17: iPad is best device for email, browsing, gaming and eReader, says Cook. "For so many activities people responded iPad."
18.19: Everything crossed for the new iPad? We're still looking at the best apps at the moment so don't relax yet.
18.20: Samsung tab being ripped to pieces - no attempt to disguise branding by Apple.
18.21: A new iPad confirmed. "Redefining the category" "Amazing improvements while retaining everything that people love about it"
18:23: It has a retina display, Phil Schiller is saying how good it is on the 9.7 inch screen. So display is the same size. It does have a home key, by the way.
18:27: A5x with quad-core graphics. Display is only "first feature"
18:28: An iSight camera announced. 5MP sensor, 5-element lens and Apple-designed ISP. Auto face-detection, auto focus lock. "A blast to use"
18:30: Full HD video recording. A clip being shown
18:32: New key for microphone - auto dictation. Wooh. Journos everywhere are excited about this
18:32: Supports English (and UK English) Japanese, German and French and a few others
18:33: Next generation wireless announced
18:36: Different versions for different bands - otherwise exactly the same. Power wise, Schiller says that battery life is the same despite additions.
18:36: Comes in black and white - price wise we're talking $499 for the 16GB, 32GB $599 and 64GB $699. Pricings the same then. 4G also the same as iPad 2.
18:41: Developers can take advantage of display and A5x. Namco get a showcase. Sky Gamblers Air Supremacy! Great name guys...
18:55: Infinity Blade Dungeons shown off and now some productivity and music apps. All looking gorgeous on the retina display. Garage Band is EVEN MORE AWESOME, if you like that kind of thing. iMovie also updated.
19:00: Fair to say that the London WiFi is not the best, apologies for a general lack of pictures... iPhoto for iPad announced.
19:02: iPhoto being shown off.
19.12: iPhoto also coming to iPhone. Back to Phil Schiller
19:13: I think there's going to be a one more thing. Something in my waters...
19:14: Meanwhile, we're watching an iPad commercial. It explains pixels, seriously
19:18: iPad 2 coming down to $299. Will stay in the range. So cheaper iPads for all! Possibly.
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