The iPad is neither paradise nor the savior of the clipboard. This is certainly a bitter lesson that media owners hold U.S.. Having believed, for most, a golden future in the digital press, many publishers are backtracking.
A month ago, the Huffington Post launched a monthly magazine exclusively for the iPad, called Huffington. The subscription was at a low price, $ 0.99 per issue or $ 19.99 per year. Despite this attractive offer, the public was not at the rendezvous. Result? The Huffington iPad becomes free after five editions (number one was free). According to AOL owner of the Huffington Post, only 115,000 copies of the application have been downloaded.
Another warning shot in the press pay iPad: The Daily, a newspaper available exclusively on iPad News Corp., who dismisses a third of its employees, or 50 people, and that changes at the same time removing its contents and headings by contracting out certain content such as sports information. Yet there is one and a half, the Daily was considered the future of the press. The first newspaper designed exclusively for iPad had even received the blessing of Steve Jobs. The Daily but never took off: 100,000 subscribers against 500,000 expected by Rupert Murdoch to make money. The Daily is, too, sold $ 0.99 number ($ 39.99 per year).
Even Wired magazine is not the party. Presented also as a flagship of the press iPad, the famous high-tech magazine collects only 33,237 subscribers to its digital edition iPad at the end of last year, only 4.1% of its paid circulation is a total of 812,434 copies. Wired has added to these beautiful digital subscribers while the 68,380 subscribers to the print edition who have activated their free subscription to digital publishing, success is not at the rendezvous.
For its part, the group Time offers a different solution than the paid subscription: The subscription is free to all digital subscribers of its 21 titles published paper in the United States. Time is already producing editions for the tablets of his Time magazine, Sports Illustrated, Fortune and People, is a division of the giant Time Warner.
The aim is not so much to win the audience than having a new advertising medium in addition to the paper: "The presence of our total portfolio on the shelves will create a significant digital opportunity for our advertisers," said Maurice Edelson , executive vice president of Time Inc.. In addition, Time has an agreement with Barnes & Noble to sell digital subscriptions to its magazines on the shelf of the bookseller Nook.
The crucial problem of the digital press is its monetization. The general public does not want to pay for information: most information comes from the Web, specifically Twitter, Facebook, discussion forums or specialized aggregators like Google News or News Republic, available on mobile and tablets, to that we can access the info everywhere and continuous. There are exceptions: Der Spiegel, the biggest German magazine can sell versions of iPad, mixing paid and free content. It should probably not yet bury the digital press, but it is clear that the model of paying for any information of a general in a bad way.
A month ago, the Huffington Post launched a monthly magazine exclusively for the iPad, called Huffington. The subscription was at a low price, $ 0.99 per issue or $ 19.99 per year. Despite this attractive offer, the public was not at the rendezvous. Result? The Huffington iPad becomes free after five editions (number one was free). According to AOL owner of the Huffington Post, only 115,000 copies of the application have been downloaded.
Another warning shot in the press pay iPad: The Daily, a newspaper available exclusively on iPad News Corp., who dismisses a third of its employees, or 50 people, and that changes at the same time removing its contents and headings by contracting out certain content such as sports information. Yet there is one and a half, the Daily was considered the future of the press. The first newspaper designed exclusively for iPad had even received the blessing of Steve Jobs. The Daily but never took off: 100,000 subscribers against 500,000 expected by Rupert Murdoch to make money. The Daily is, too, sold $ 0.99 number ($ 39.99 per year).
Even Wired magazine is not the party. Presented also as a flagship of the press iPad, the famous high-tech magazine collects only 33,237 subscribers to its digital edition iPad at the end of last year, only 4.1% of its paid circulation is a total of 812,434 copies. Wired has added to these beautiful digital subscribers while the 68,380 subscribers to the print edition who have activated their free subscription to digital publishing, success is not at the rendezvous.
For its part, the group Time offers a different solution than the paid subscription: The subscription is free to all digital subscribers of its 21 titles published paper in the United States. Time is already producing editions for the tablets of his Time magazine, Sports Illustrated, Fortune and People, is a division of the giant Time Warner.
The aim is not so much to win the audience than having a new advertising medium in addition to the paper: "The presence of our total portfolio on the shelves will create a significant digital opportunity for our advertisers," said Maurice Edelson , executive vice president of Time Inc.. In addition, Time has an agreement with Barnes & Noble to sell digital subscriptions to its magazines on the shelf of the bookseller Nook.
The crucial problem of the digital press is its monetization. The general public does not want to pay for information: most information comes from the Web, specifically Twitter, Facebook, discussion forums or specialized aggregators like Google News or News Republic, available on mobile and tablets, to that we can access the info everywhere and continuous. There are exceptions: Der Spiegel, the biggest German magazine can sell versions of iPad, mixing paid and free content. It should probably not yet bury the digital press, but it is clear that the model of paying for any information of a general in a bad way.
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