Intel unveiled at the annual day she devotes to its investors, its plans regarding the conquest of the market for mobile devices (smartphones and tablets). Cited by Forbes magazine, Paul Otellini, the CEO of the firm, there is not go around the bush: "Our goal is to ensure that Apple knows that our silicon is very powerful, he could do better operate the Mac or it can improve the iPad. So when the manufacturer will take its decisions, he can not ignore us. "
As recalled by the leader, even a year ago nobody would have bet a penny on the activities of Intel in the mobile. And today, the founder can boast at least three chips in its catalog. The first model appeared at the Mobile World Congress in Barcelona last February. This is a single-core chip running at 1.6 GHz - the Atom Z2460, codenamed Medfield - that the press could see them at work on a smartphone developed with the operator Orange. This chip has been adopted by the Indian operator Lava which has integrated it into a smartphone running Android Gingerbread with the sweet name of Xolo X900.
The other model is a double heart running at 1.8 GHz which would normally integrate a 4G. Even fine engraving the chip powering the Galaxy SIII Exynos but only two cores instead of four. Finally, the Z2000 is a single-core 1 GHz chip designed for entry-level smartphones, a growing sector, especially in some emerging countries. All these processors are engraved in 32 nanometers. Although there is not yet available tests, Intel guarantees that its chips are champions of autonomy and performance when compared to those equivalent to competitors.
To achieve its goals in terms of market share gains, Intel has several strings to his bow. First, the chipmaker plans to build on the expertise of its engineers in research and development to reduce the fine engraving of its processors faster than will the competition. According to Mike Bell, co-head of the branch and mobile communications, the chipmaker is concocting for 2013 a new chip - code-named Merrifield - whose fine engraving is 22 nanometers, while competitors are still 28 nanometers. Of course, it will be equipped with a graphical part and a module compatible with 4G networks.
In 2014, the leader ensures that the fine engraving drop to 14 nanometers ... In addition, the Santa Clara firm relies primarily on the huge production capacity of its plants to spread mass its future chips. Finally, Intel employs a veritable army of engineers working on software and operating systems. And as he had "accompanied" Apple in the transition from PowerPC processors to Intel chips from IBM on the Macintosh, the chipmaker is obviously ready to repeat the operation to migrate iPhone, iPad, iPod and ARM chips to Atom future of the brand.
Beyond this well-crafted speech designed primarily to attract investors, remains to be seen the attitude adopted by Apple eventually. To remain competitive and profitable in the area of desktop computers, Apple was in 2006 to abandon the "confidential" Power PC and go to the widespread Intel x86 processor.
But as regards the motive, the deal is different. The Cupertino-she is already ready to write off hundreds of millions of dollars to control, from start to finish, the chain of components - including its processors based on ARM architecture? Can store in the closet overnight and its future processor A5 A6 internally developed to work specifically with IOS? Not so sure ... Especially ARM - THE competitor of Intel in the mobile sector - still seems to have a bright future ahead of him.
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