Entertainment mobile cloud: Samsung buys the service mSpot

Faced with a maturing market, the mobile device manufacturers are becoming more difficult to play them on the only material difference. Smartphones and tablets end up offering comparable functionality and is on the interface and the services are now seeking to differentiate themselves major players in the mobile market.

And if many of them rely on Android, the same problem of differentiation is moved about the services offered by Google that a machine can be found on the other. If this can be an asset for small manufacturers, the main players will not be simple vectors of Google's mobile strategy and want to bring personalization to their products.

The manufacturer HTC has made ​​great efforts in recent quarters to add exclusive services to its devices (dedicated applications, HTC Watch, HTCsense.com, partnership Beats Audio ...), not to mention its touch screen overlay HTC Sense.

The Korean group Samsung also seeks to differentiate itself by offering its own portal (Samsung Apps), content services and also has a TouchWiz overlay on its smartphones and tablets.

The effect was particularly visible at the launch of the smartphone Samsung Galaxy S III, with multiple listings of specific features (Voice S, S Beam ...) enriching the functionality of Android ... when they do not obscure.

Samsung and continues the momentum by announcing the acquisition of entertainment content service in cloud mSpot for streaming audio and video (mSpot mSpot Movies and Music), for an undisclosed sum. MSpot application will appear on smartphones and tablets and Samsung will provide access to streaming content.

What further expand the range of services available on its mobile products, which may help to create habits and retain users. And even if Google already offers similar services like Google Music. Related to Google Android, Samsung has the means to create a specific user experience for offering to mobile devices.

This initiative is part of the aggressive strategy of the software intended by the Korean giant to maintain its dominance in the smartphone segment and continue to expand its presence in mobility.

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