Top 12 search engine optimization tips

How to get more visitors on your site with search engines.

1) Keep an old field, but ...

Because a new domain can take some time to appear in the results of search engines, including Google, it is better to keep an old field rather than create a new ...
Eventually you can get a domain not renewed, it is listed on search engines.

But for the French, it is advisable to use a TLD, ie an extension, which is commensurate with the language, therefore. "En" is sometimes equivalent to having two points higher PageRank!
And the domain name also is important, use a meaningful name in the French language.

Keyword in domain name can improve the position in search engine results. But it must be separated by a hyphen to be identified. This is why the site has the expertsexchange.com change its name to experts-exchange.com!

2) Think of the visitors, not robots (search)

Improve the content based on what visitors expect and not on search engines. The robots of search engines strive to follow their behavior and give you better positioning based on their assessment of what you offer to visitors, so do not follow your own robots!

3) The title is important

Within the head section, the title tag gives the title of the page that is returned by the search engines. An H1 tag can also be used to that. The title provides much information to search engines. Do not leave your page with an "untitled" generated by the publisher and avoid a neutral sentence as "Home" or too short as "car", but rather a sentence of fifty characters that best describes your page expressing his interest.

4) Remember, no keywords

The number of occurrences of a keyword in a page is not relevant when it is used at least two or three times.
But the variety of keywords used in your text is large and their locations to be relevant.
The proximity of keywords within the page is a factor that it is selected.
Being the only one to use a word, you are sure to reach the first position in search results (on a single). It's better than PageRank of 10/10!
The main page should contain all the particular keywords related to the topic of the site in general, while every other page contains all the keywords related to the topic of the page.
Tell yourself that the list of keywords that are in the meta tag "keywords" is to be transferred to the titles and subtitles (tags h1, h2 ...) within the page.
The test sites of keywords you indicate what searches are most often made for a given keyword and therefore that users really want.

5) Be a Detective

This task is quite tedious. Create a group list of keywords that match what your page offers. Start search for each of the three major engines: Google, MSN, Yahoo. Come see what pages header and before yours. Visit them and ask yourself what they have to better than yours.
You can also create an account with Google to have access to webmaster tools. You will get an analysis: what is most often typed into the search field to get to your site.

6) Do not place a barrier on the way robots

There are complications through which the robots do not pass: the links in JavaScript, the actions of the forms.
All pages must be accessible by at least one conventional hyperlink (href).
The pages in flash that slow loading and contain little or no text will not be indexed.
The webmaster tools will tell you the pages inaccessible to the robot.

7) Name of the anchors (anchor), alt and title attributes, file names are important

All these attributes must be present and in the descriptive internal links but also in external links if you want other webmasters are your friends.
The tag "title" associated with a link, "alt", the filename must contain the essential keywords of the subject they designate. In a file name, the keywords are separated by "-" (not "_").
By anchor means the text enclosed in <a> for a link on the page, another page or another site.
For example, the wording of an anchor: "Rule to improve traffic through the engine" is much better than "Best Traffic" for the link on a page. If you do not have enough room for a long name, use a title attribute.

It is not recommended to optimize the anchor-in other words, multiple links to a page in place a systematic set of keywords in the anchor. Ideally the anchor must match the page title.

8) Do not forget meta tags

Two meta tag is useful: "description" and "robots". Meta "Googlebots" equivalent to "spam", but for Google only. Some search engines also use "keywords". You can use the meta tag generator SEO Spider (available on this site).

9) Links artificial and real references

Of course, you can get links in quantities by registering on directories that nobody visits (I am breaking Dmoz and Yahoo directories, and visited often related). This gives you an artifact of popularity. And a certain poor popularity. A complete and original content you provide more links, obtained from satisfied visitors, and this popularity is the first real test of search algorithms, this increases your PageRank.
When your site is full of his subject, and not before, please submit it to Dmoz.

10) Avoid broken links

Broken links are frustrating for visitors and this is taken into account by search engines to evaluate your site. Occasionally, test your site with software detection of broken links or online at the W3C.

11) Make a site map

When you save a "sitemap" at Google, you can get a review of your site and report errors. See the guide for referencing and creating FAQ website.
A free tool, Simple Map, automatic sitemap generator, is available on this site.

12) Extend the duration of visits

The duration of visits and page views are quality factors. Hold your visitors with complete articles but not too long, maybe 30 KB, and interesting links, or puzzles, or suspense ... References
This guide was written from my experience on several websites since 1999, the content of the forums, and some articles written by experts in the web ...

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