Alliance Search: Yahoo! and Microsoft finalize their agreement in France

Already running out across the Atlantic and in India, the alliance between Yahoo! and Microsoft really took off in France.

Already, Yahoo! Search enjoyed the algorithm as Bing worldwide since late 2011. In addition, advertisers now have access to a single platform (Microsoft adCenter Avertising) for the sponsored links and banners on both sites.

"Today it is the last step in the overall implementation of the Alliance Search that follows the transfer of research sponsored in North America and India," say the two groups for a deployment that for France but also the United Kingdom and Ireland. In a second step, other countries will follow as Germany.

"Rather than having to separately manage their campaigns on Bing and Yahoo!, advertisers can now reach the consolidated audience of two search engines that do not support more than one account, saving time and enjoying a management simplified their campaigns. "

This is obviously counter the power of Google. Needs to be taken into consideration, however, France's market share of Google is valued at more than 90%.

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