Asus wants to become the leading manufacturer of Android tablets

If the market for touchscreen tablets does not necessarily smiled manufacturers, caught between the ubiquity of Apple and its iPad tablet and a segment difficult to conquer because of the presence of dozens of actors, the Taiwanese group Asus rather done well out of the game

Its ranges were able to play on modularity tablet / netbook, like the Asus Transformer and have been well received by the public. Since then, the manufacturer is in good company, announcing the first tablet with a quad core processor with the Asus Transformer Prime and enjoying Android 4.0 Ice Cream Sandwich.


It should also be the manufacturer of reference for the first tablet desired by Google, like its Nexus line of smartphones, and should be sold directly online. There are many rumors about her: she should seek the entry level and be marketed during the summer.


This dynamic, yet felt at MWC 2012 with the announcement of PadFone series and Asus Transformer Pad gives wings to the Taiwanese group who feels in a strong position and announced through its CEO Jerry Shen, having set a goal of having the largest market share in the segment of Android tablets in the second half 2012.


However, it will do with competition from the tablet of Fire Amazon Kindle which, although launched only in the United States, has rapidly gained a dominant position, even if it is a reworked version of Android and with its own application portal.

Care should also be applied with Samsung's strategy of launching many models on all Acer positions or trying to sneak up on the battlements of mid-range where the pressure is somewhat lower.

Meanwhile, Asus also has projects on the shelf Windows 8, with a product scheduled for the third quarter of 2012, alongside the continuing its offensive on ultrabooks.

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