Format Factory 2.80

Format Factory offers a good balance between ease of use and video conversion power. It's easy to get started: you can choose the type of file you'd like to create, add some videos to be converted, and pick your required output settings. But you also just get a little more control over those settings than in some of the more basic tools here.

When creating an MP4 movie, for instance, you can choose the encoding option (DivX, XviD, H264); the video resolution; frame rate, audio codec, sample rate, volume and more, even rotating the image, or adding subtitles or a watermark, if you like.

But if you're in a hurry, no problem, the program also provides multiple profiles which configure all your settings in a click. The MP4 conversion, for instance, has 27, with descriptive names like "Mobile Device Compatible 320x240 MPEG4", so it's easy to find what you need. (And if for some reason it isn't, then you can easily create new profiles to do whatever you want.)

Performance wasn't bad, either, with Format Factory scoring well on our HD to MP4 and WMV tests, although its inability to run our MP4 to FLV conversion dragged its mark down.

The programs mix of usability with plenty of advanced conversion tweaks does mean it's worth a look, though. And as a bonus, there are plenty of extra options, including the ability to create animated GIFs from movies, extract video soundtracks, convert audio and image files, rip DVDs and CDs, and more.

We liked

Advanced conversion options, plenty of built-in conversion presets, watermark and subtitling support, bonus audio/ image/ other conversion types, good MP4/ WMV output performance

We disliked

Failed to convert one test file

Rating 4/5

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