Movie sales could be coming to Google Play

Google is reportedly considering plans to sell movies via Google Play in addition to the rental options it currently offers.

According to sources of CNET, the rebranded marketplace could become home to permanent movie purchases as well as loans.

Its sources suggest that the likely move is due to pressure from Hollywood studios imposing a commitment to sales in order for Google to retain its ability to offer rentals.

The move wouldn't exactly rock the freshly-laid foundations of Google Play, and may in fact be just what some users are looking for, even as the subscription model of consumption becomes increasingly popular.
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