YouTube: TrueView advertising esquivable in your mobile

Launched in late 2010, the ad format TrueView YouTube - owned by Google - has made ​​a first appearance in France a few months later.

It consists of a pre-roll advertising - prior consultation of the desired content - but the user can close the ad after five seconds.

Fixed auction model applied is the cost-per-view where the advertiser pays only when the user has viewed the ad for at least 30 seconds or in its entirety (if it lasts less than 30 seconds).

This ad format TrueView can now be met for YouTube videos accessed from a mobile device.

Although this mobile adaptation seems late, it seems to be a sign that this form of advertising has been proven.

"We are just starting to test TrueView mobile, but early indications are the same user engagement with these ads that computer," said Phil Farhi, product manager for YouTube.

Last year, YouTube had indicated that 15-45% of users were choosing to watch TrueView ads.

Mobile, these ads will initially be available on Android devices. With iOS, the YouTube app does not currently allow advertising. A point that Google is working with a new application.

YouTube: TrueView advertising esquivable in your mobile

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