The linkbaiting, to improve the natural links

The linkbaiting is a set of techniques to encourage readers to a web site to create a natural link (backlink) from their own website, their blog or their account platform tagigng towards the site in question .

This allows in theory to complement the investment made ​​on SEO in terms of purchasing keywords, working the site's popularity by creating buzz, for example.

What practices for linkbaiting?

We must publish rich content, content that is not copied or copied from another website. It also requires that the published content is understandable by the reader as by the search engines. But the technique is based on linkbaiting the reader who, because he is content rich, going to the link.

The rich content can occur in different forms and varied. Publish a podcast, video, interviews, awards for players, specific tools, but also online games and forums are effective ways to create linkbaiting.

The fact of publishing forums outside contributors or experts may also be a way to interest your readership and promote the establishment of links. Other experts recommend finally the publication of lists on specific topics. This procedure conscript content to an easily remembered and characterizable by the reader, encouraging him to create a link towards the content.

But cause links also requires pro-active approach in terms of visibility of its content on platforms tagging known and recognized., Digg, or Fuzz Scoopeo in France can help to SEO by Internet, to prime the pump with links somehow.

The linkbaiting for the pros, an option?

This technique is not only about the non-commercial sites. It is possible in the case of online stores for example to publish quality content that focuses on products, on-site sales, on the opinions of Internet users, on a brief informative appreciation would encourage someone to put a link , to recommend a page.

In addition, some SEO experts suggest using the linkbaiting with a view to optimizing websites for sticking to the concept of long tail (long tail). The idea is to multiply the keywords found on a web page so that its referencing is also improving on terms that are not central to the theme of the page.

For example, a site that offers rentals of hotel rooms will improve its rankings and its referencing of queries relating to research on restaurants, transportation ticket purchases, the proposed cultural offerings in a particular region.

The linkbaiting, a controversial concept

In fact, Web professionals share on the issue of linkbaiting between those who see this as a technique in itself, and those who find no real difference between this way of working and best practices of writing that exist on the Internet long time. Clearly, the linkbaiting is it a pure marketing term designed to sell an additional service but lacks any innovation, or is it truly a revolutionary concept?

Moreover, the idea of ​​publishing content with the primary purpose of causing links to enhance the reputation and the listing of a site can lead to inefficiencies in time, even fraudulent.

Thus, in May 2008, a false crispy news was relayed by several U.S. sites in order to generate natural links to them. Google, having discovered the deception, warned that it could in future punish this act of linkbaiting, as well as spammers.
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