What is the very first and very fundamental thing that anyone should get before going further in SEO? In fact, it would be impossible to do SEO without it.
Ask any real SEO professional and he will tell you the same thing.
The keywords
Think about it, without the right keywords, there will be nothing to optimize anything and there will be nothing with which to optimize. With the right keywords, you can target the right audience and allow your company to be found and contact the right people.
The whole concept of SEO revolves around keywords, and that is why keyword research is an area so large and important. But it's not that easy to acquire any keyword or many keywords as possible.
This does not mean that your SEO campaign is guaranteed to be successful because choosing the wrong keywords is also inefficient. You must also be smart in your choice of keywords and how to use them.
The primary keyword
We are familiar with these keywords are so important. These keywords are the keywords for which you want to be ranked. With these keywords you want your target audience (and prospects) find your site.
For reasons of simplification, we should be referred to as the PRIMARY keyword. The primary keywords should always be in your site's title tags, Meta tags, internal links and, of course, the body content of your pages.
The primary keywords are also part of your integrated strategy for building back links (backlinks). Because your main keywords will be used extensively in the anchor texts (anchor text) of your backlinks. And this is one of the best ways to use your primary keywords.
Unfortunately, as powerful as either the primary keywords, they may suffer "overuse". When it gets to that point, they begin to lose their effectiveness and in some cases this can be damaging enough to jeopardize all your efforts in SEO.
This is because when you continue to use the same keywords, especially for back links, that things do not appear nearly as natural. But overuse the same keyword to build back links may not be as detrimental as using the exact same keyword again and again to your web page.
The secondary keywords
Therefore, a healthy dose of anchor links should include your main keywords (primary) and a pinch of other sets of keywords. This should be your secondary keywords. These keywords can be derived from your main keywords. This applies to synonyms, and sequences with different arrangements, the addition of nouns, adjectives or even verbs when appropriate.
Doing this will give a more natural look to all of your links which may also include what people use to find your content. Everyone searches with different terms and phrases, so also by diversifying your keywords (these are your primary keywords, but simply a different form, but always staying in the same context).
The secondary keywords are not only used for the anchor text for links back, but also for internal links on your site. Because using the same primary keywords on your website without changing their shape or sequence will easily skyrocket density of your keywords at the keyword stuffing.
Therefore, by using secondary keywords on your site, you will not be penalized for keyword stuffing, but at the same time you will still be able to maintain the context of primary keywords.
Therefore, the secondary keywords are just as important as the primary keywords themselves. You can not just rely on your primary keywords. The secondary keywords are not made to obtain a better ranking in search engine results for your webpage. Think of your secondary keywords as a way to "strengthen" or "supplement" your primary keywords.
Having a large number of keyword variations that are derivatives of your main keywords can give your SEO work a more natural look for both your visitors and for search engines. Imagine that you have used the same keywords over and over again in the content of your website. It will look like spam and this will eventually be annoying for visitors who stay long enough.
Ask any real SEO professional and he will tell you the same thing.
The keywords
Think about it, without the right keywords, there will be nothing to optimize anything and there will be nothing with which to optimize. With the right keywords, you can target the right audience and allow your company to be found and contact the right people.
The whole concept of SEO revolves around keywords, and that is why keyword research is an area so large and important. But it's not that easy to acquire any keyword or many keywords as possible.
This does not mean that your SEO campaign is guaranteed to be successful because choosing the wrong keywords is also inefficient. You must also be smart in your choice of keywords and how to use them.
The primary keyword
We are familiar with these keywords are so important. These keywords are the keywords for which you want to be ranked. With these keywords you want your target audience (and prospects) find your site.
For reasons of simplification, we should be referred to as the PRIMARY keyword. The primary keywords should always be in your site's title tags, Meta tags, internal links and, of course, the body content of your pages.
The primary keywords are also part of your integrated strategy for building back links (backlinks). Because your main keywords will be used extensively in the anchor texts (anchor text) of your backlinks. And this is one of the best ways to use your primary keywords.
Unfortunately, as powerful as either the primary keywords, they may suffer "overuse". When it gets to that point, they begin to lose their effectiveness and in some cases this can be damaging enough to jeopardize all your efforts in SEO.
This is because when you continue to use the same keywords, especially for back links, that things do not appear nearly as natural. But overuse the same keyword to build back links may not be as detrimental as using the exact same keyword again and again to your web page.
The secondary keywords
Therefore, a healthy dose of anchor links should include your main keywords (primary) and a pinch of other sets of keywords. This should be your secondary keywords. These keywords can be derived from your main keywords. This applies to synonyms, and sequences with different arrangements, the addition of nouns, adjectives or even verbs when appropriate.
Doing this will give a more natural look to all of your links which may also include what people use to find your content. Everyone searches with different terms and phrases, so also by diversifying your keywords (these are your primary keywords, but simply a different form, but always staying in the same context).
The secondary keywords are not only used for the anchor text for links back, but also for internal links on your site. Because using the same primary keywords on your website without changing their shape or sequence will easily skyrocket density of your keywords at the keyword stuffing.
Therefore, by using secondary keywords on your site, you will not be penalized for keyword stuffing, but at the same time you will still be able to maintain the context of primary keywords.
Therefore, the secondary keywords are just as important as the primary keywords themselves. You can not just rely on your primary keywords. The secondary keywords are not made to obtain a better ranking in search engine results for your webpage. Think of your secondary keywords as a way to "strengthen" or "supplement" your primary keywords.
Having a large number of keyword variations that are derivatives of your main keywords can give your SEO work a more natural look for both your visitors and for search engines. Imagine that you have used the same keywords over and over again in the content of your website. It will look like spam and this will eventually be annoying for visitors who stay long enough.
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An SEO's starting point depends on what you input into the search engine. Choose poorly, and you are doomed to failure completely missing the people who are looking for your website/product/brand.
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