Faced with stiff competition from Google, Bing does not disarm. In the U.S., the search engine Microsoft has been revamped and has increased its social research (see our news). For its search results, Bing continues to enhance with new types of content.
Bing was thus associated with Qwiki we presented at the public launch in early 2011. In the search results and depending on the application, a play button provides access to presentations that combine Qwiki videos, images, maps and narration.
Paris is a search for example appear as the result corresponding Wikipedia a play button to start a presentation of the French capital and to consult without leaving the current page. Clicking on one of the elements of the presentation refers to an article Wikpédia, a map of Bing, a YouTube video, other results ...
This integration into Bing's launch comes after Qwiki its publishing platform for creating qwikis.
Recently, Bing has signed an agreement with Encyclopaedia Britannica to include answers directly to Britannica Online in search results. Funny since the qwikis rely heavily on the free encyclopedia Wikipedia, which has often been contrasted with Britannica (to assess the degree of reliability).
It is certainly interesting to observe that Bing is proactive to respond to initiatives of Google as its graph of knowledge.
For now, it is mainly the United States who are concerned.
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