Google and Facebook team up against the wrong pub

For once, Google and Facebook are part of the same alliance. Alongside AOL, Twitter and the Interactive Advertising Bureau that gathers actors from Internet advertising, they joined a fledgling initiative called the Ads Integrity Alliance.

Launched under the aegis of the nonprofit organization that fights against StopBadware malware, this initiative has the stated aim of protecting users against advertisements ... malicious.

By malicious advertising, is alluded to unwanted advertisements that disseminate malware, redirect the user to sites scam or trying to sell counterfeit goods.

"Nobody can handle only threats to Internet scale, therefore we gather business industry leaders to address the problem collaboratively," said the executive director of StopBadware, Maxim Weinstein.



The Ads Integrity Alliance will be a sort of forum that will allow each member to share and implement practices to limit the proliferation of malicious advertisements, and if necessary approach the judicial authorities.

For 2011, Google said it had disabled more than 130 million ads removed and 800,000 advertisers who violated the rules of its sites and partner sites (malware, counterfeit goods).

Still, Google is aware that a "bad actor" dismissed may seek refuge elsewhere, hence the importance of working-class in the Ads Integrity Alliance.

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