Ubisoft adopts free model on mobile

On the site of Challenge Magazine, Nicolas Eypert, creative director at Ubisoft Montreal, discusses the business models now favored by the firm when it comes to titles on mobiles.Et according to him, this is the model free-to-play, now expanding, to be chosen in the future. Indeed, according to him, paying the gaming market is very competitive, so it is difficult to live, especially on the AppStore. The hearing of a free game is much more important, what has been demonstrated with the game Monster Burner.

It was initially proposed in exchange for some money, before moving to free a few months later. His hearing was then increased by over 200%! That said, we know, the model assumes now free to offer micro-payments directly into the application, with the addition of new content regularly. Nicolas Eypert assert that the studios must then have the means to support their games so they are not too quickly supplanted by new titles, appearing on the AppStore at an impressive rate. Anyway, we'll see if this line of advance continues to pay off for Ubisoft, whose sales of digital and online games increased by 110% during fiscal year 2012, thus reaching the 80 million euros.
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