Everyone needs advertisement to keep making money from their respective projects. But Social Media is getting serious about Advertising. The pilot program, which has been the subject of recent speculation, began on Wednesday.
Foursquare app helps users to share their location with friends. They are calling advertising a Promoted Update. Like Twitter calling it promoted tweets. Every Social media are calling it differently but the meaning is more or less the same. It is just a simple advertisement which has been branded quite weirdly.
About 20 Advertisers are taking part in the campaign, which includes Mario Batali restaurants; Best Buy; BR Guest restaurants; the Gap and Old Navy brands sold by Gap Inc.; Hertz; Hilton Hotels; and J. C. Penney.
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| An Advertisement in the Foursquare application |
This is a second business related update in a week by foursquare. Foursquare has around 20 Million active monthly users and around 1 Million of Merchants worldwide.
Last week we saw foursquare announced the local updates which enabled retailers to deliver offers and messages to customers by location.
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Steven Rosenblatt said,
"They will always carry the Promoted label and a lot of controls in place to ensure that frequency will be limited."
What do you think? Should the advertisement thing be named as advertising? Or they should keep the name the Blah-Blah? Put your thoughts in the Comment Section.
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