HTC: as expected, mixed results in second quarter

After the time of the pioneers who has allowed HTC to rise above the lot of manufacturers during the takeoff phase of Android, the manufacturer has since been rattapé by large machines that are economic groups like Samsung.

The pressure of competition has increased sharply, exacerbated by repeated complaints that have been disrupting operations or to fear the charge accumulation on the turnover. Especially, the sales growth has suddenly packed in the second half of 2011 against the amount of Android smartphones marketed by many actors, causing loss of visibility for HTC products.

Since the manufacturer is looking at ways of differentiation by services and applications offered on their mobile devices and cultivates its image, voluntarily taking the risk to remain absent from the niche of entry-level smartphones.

Second quarter always complicated
After a difficult first quarter of 2012, the second part of the semester is in line with forecasts revised downward a few weeks ago. The company has released its financial results for the month of June, allowing for an initial assessment of the second quarter.

Confirming a slowdown in sales of its smartphones in Europe and the U.S., HTC confirms the fall (-13%) of its turnover from last year to 91 billion Taiwan dollars, and the decline over 50% of its net earnings, falling to 7.4 billion Taiwan dollars. However, it is an improvement over the previous quarter.

For the month of June, the turnover stood at NT $ 30 billion, down more than 30% over the same period last year. With the launch of the HTC range One and various related services, and pending new launches later this year, the manufacturer should know better of the second half.

He has also just to get some favorable rulings on complaints made ​​against them for patent infringement, to alleviate some pressure on the land.

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