Facebook: a road show to attract investors

Aware of the doubts that hang over the IPO, the leaders of Facebook organized a road show to meet investors. Only the founder of social network is absent, BFM Business reports: "The co-founder of the company, arrived late, in jeans and a hoodie at the road show in New York Monday, clearly has not mastered sufficiently to the protocol of business the U.S.. "

In turn, potential investors attack the spokesman of the company to learn more about their growth opportunities. They present at these meetings have therefore given clues about the potential for development.

The monetization of applications remains the first lever. The application store, which has just been presented, therefore propose paying software. "According to surveys of Facebook, only 15 million of its 900 million users purchase virtual goods on the site. The scope for growth is staggering. "

The second axis is based on the explosion of the consultation on smartphones and tablets at the expense of sites. For BFM Business, the task will be tough: "The social network can not monetize that audience. Particularly because there is no or little advertising on mobile applications. So that the revenue from advertising is not growing as fast as connections. "

The third option is certainly the most difficult. Financial markets link the lack of Facebook in emerging markets and particularly the Chinese market, one of the most promising of the planet. On this point, Sheryl Sandberg, Chief Operating Group, has pointed to the responsibility of the Chinese government tightens entry requirements of the enterprise. This topic could be crucial for the future of Mark Zuckerberg, which indicated he was not ready to accept the conditions imposed on groups by the Chinese party Internet in power.

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