When the third advertiser in the country withdraws from a company whose main revenue is generated through advertising on its pages, it creates anxiety, especially when that company is a few days to go public and should definitely convince its shareholders of its future growth prospects.
This is what happens currently with the social network Facebook announced the withdrawal of General Motors who considers that the advertising impact is insufficient. Enough to continue to feed doubts about the sustainability of the economic model of social network and its continued growth.
IPO unusual, Facebook raises many enthusiastic responses than questions about his ability to progress. Number of Web companies IPOs in recent quarters have struggled to maintain their course and resulted in disappointment despite initial promises strong.
And even if demand is high and allows the social network revise upward its claims for its IPO, many observers point the finger of weaknesses in the economic model of the group that will use this year to suppress them.
But other big advertisers have confirmed their support on their side to Facebook and the pursuit of advertising spending on the social network. And General Motors will still present via dedicated pages.
The decision of General Motors will likely serve as a warning against premature euphoria or inconsiderate to the future of Facebook, may soon be valued at over $ 100 billion.
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When the third advertiser in the country withdraws from a company whose main revenue is generated through advertising on its pages, it creates anxiety, especially when that company is a few days to go public and should definitely convince its shareholders of its future growth prospects. pirater un compte facebook
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